8 COLOURS OF FUN (BLUE)

Title8 COLOURS OF FUN (BLUE)
ClientNESTLÉ
Product / ServiceSMARTIES
CategoryB01. Internet Film
EntrantJWT SYDNEY, AUSTRALIA
Entrant Company:JWT SYDNEY, AUSTRALIA
Advertising Agency:JWT SYDNEY, AUSTRALIA
Production Company:CURIOUS FILM Sydney, AUSTRALIA

Brief Explanation

Remember when you were a kid and you just made stuff. There was no brief, insight, strategy, channel thinking, target audience or desired consumer response. The Smarties 8 Colours of Fun campaign sees eight kids – one for each Smarties colour – paired with eight adult artists. Each duo was given everything they needed to create anything they wanted. The only thing they had to do was use one Smarties colour as the inspiration for their creation. We stepped back and documented what happened.

Credits

Name Position
Angus Hennah Executive Creative Director
Simon Armour Copywriter
Blair Kimber Art Director
Renata Barbossa/Gerri Hamill Agency Producer
Fiona Tenaglia Account Supervisor
Tara Riddell Producer
Summer Agnew Director
Karen Fleming Editor
Nylon Studio's Sound Design/Arrangement
Frame Set And Match Post Production
Frame Set And Match Animation
Luke Atkinson Planner
Bonnie Elliot/Lauchlin Milne Director Of Photography
Frame Set And Match EditingCompany