Title | 8 COLOURS OF FUN (BLUE) |
Brand | NESTLÉ |
Product / Service | SMARTIES |
Category | B01. Internet Film |
Entrant | JWT SYDNEY, AUSTRALIA |
Entrant Company: | JWT SYDNEY, AUSTRALIA |
Advertising Agency: | JWT SYDNEY, AUSTRALIA |
Production Company: | CURIOUS FILM Sydney, AUSTRALIA |
Name | Position |
---|---|
Angus Hennah | Executive Creative Director |
Simon Armour | Copywriter |
Blair Kimber | Art Director |
Renata Barbossa/Gerri Hamill | Agency Producer |
Fiona Tenaglia | Account Supervisor |
Tara Riddell | Producer |
Summer Agnew | Director |
Karen Fleming | Editor |
Nylon Studio's | Sound Design/Arrangement |
Frame Set And Match | Post Production |
Frame Set And Match | Animation |
Luke Atkinson | Planner |
Bonnie Elliot/Lauchlin Milne | Director Of Photography |
Frame Set And Match | EditingCompany |
Remember when you were a kid and you just made stuff. There was no brief, insight, strategy, channel thinking, target audience or desired consumer response. The Smarties 8 Colours of Fun campaign sees eight kids – one for each Smarties colour – paired with eight adult artists. Each duo was given everything they needed to create anything they wanted. The only thing they had to do was use one Smarties colour as the inspiration for their creation. We stepped back and documented what happened.