EXTRAORDINARY PURITY

TitleEXTRAORDINARY PURITY
ClientDIAGEO
Product / ServiceSMIRNOFF
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantJWT SYDNEY, AUSTRALIA
Entrant Company:JWT SYDNEY, AUSTRALIA
Advertising Agency:JWT SYDNEY, AUSTRALIA
Production Company:COLLIDER Sydney, AUSTRALIA

Brief Explanation

The Smirnoff Pure campaign sees the world’s number one premium vodka teaming up with the world’s number one football team in a visual tribute to Manchester United’s skill and Smirnoff’s purity. The centre piece for the integrated campaign is a 60 second film featuring three star Manchester United players. It is a visual idea that can communicate across 10 Asian markets and will get a whisky drinking region thinking about Smirnoff. The campaign will run online, on television and in press.

Credits

Name Position
Angus Hennah Executive Creative Director
Simon Armour Copywriter
Blair Kimber Art Director
Renata Barbossa/Gerri Hamill Agency Producer
Jasmin Barnes Account Supervisor
Nic Wrathall/Sam Zalaiskalns Producer
Daniel Askill Director
Tim Royle Editor
Nylon Studio Sound Design/Arrangement
Animal Logic Post Production
Animal Logic Animation
Music Composer: Blair Joscelyn/Music Producer: Karla Henwood Music
Natalie Van Burden Account Manager
Andrew Mccowan Planner
Alex Le Marque Director Of Photography