Title | LOSE YOU'RE LICENCE AND YOUR SCREWED |
Brand | MOTOR ACCIDENT COMMISSION |
Product / Service | ROAD SAFETY AWARENESS |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | CLEMENGER BBDO ADELAIDE, AUSTRALIA |
Entrant Company: | CLEMENGER BBDO ADELAIDE, AUSTRALIA |
Advertising Agency: | CLEMENGER BBDO ADELAIDE, AUSTRALIA |
Production Company: | JUNGLEBOYS Darlinghurst, AUSTRALIA |
Name | Position |
---|---|
Greg Knagge/Geoff Robertson | Creative Director |
Amy Weston/Dave Lawson | Copywriter |
Amy Weston/Dave Lawson | Art Director |
Holly Horne | Agency Producer |
Erik De Roos | Account Supervisor |
Chloe Rickard | Producer |
Al Morrow | Director |
Lachlan Milne | Cinematographer |
The new campaign, specifically aimed at Learners and Probationary Licence holders, leverages the insight that young people fear “social death” over physical death itself.