LOSE YOU'RE LICENCE AND YOUR SCREWED

TitleLOSE YOU'RE LICENCE AND YOUR SCREWED
ClientMOTOR ACCIDENT COMMISSION
Product / ServiceROAD SAFETY AWARENESS
CategoryA16. Public Service, Charity & Fund Raising
EntrantCLEMENGER BBDO ADELAIDE, AUSTRALIA
Entrant Company:CLEMENGER BBDO ADELAIDE, AUSTRALIA
Advertising Agency:CLEMENGER BBDO ADELAIDE, AUSTRALIA
Production Company:JUNGLEBOYS Darlinghurst, AUSTRALIA

Brief Explanation

The new campaign, specifically aimed at Learners and Probationary Licence holders, leverages the insight that young people fear “social death” over physical death itself.

Credits

Name Position
Greg Knagge/Geoff Robertson Creative Director
Amy Weston/Dave Lawson Copywriter
Amy Weston/Dave Lawson Art Director
Holly Horne Agency Producer
Erik De Roos Account Supervisor
Chloe Rickard Producer
Al Morrow Director
Lachlan Milne Cinematographer