ARIGATOGOJAIMASU!

TitleARIGATOGOJAIMASU!
ClientEDON JAPAN
Product / ServiceNIKKORI MAKKORI DRINK
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantDAIKO ADVERTISING Tokyo, JAPAN
Entrant Company:DAIKO ADVERTISING Tokyo, JAPAN
Advertising Agency:DAIKO ADVERTISING Tokyo, JAPAN
Production Company:DANCE NOT ACT Tokyo, JAPAN

Brief Explanation

Since we wanted to expand consumer cognition of Nikkori Makkoli(=literally means "smiling korean traditional liquor" in Japanese)", we have tied up with popular song of "DOZ", korean amateur hiphop artist. The song's name is "Arigatogojaimasu(=literally means "thank you very much" in Japanese in Korean accent)". Since their performance and korean accent were unique, the music video had already played over 1.4 million times on YouTube. In this TVCM, DOZ is disguised as "Nikkori Makkoli" and brings smiles to Japan by delivering Nikkori Makkoli. As Japanese people smile to drink Nikkori Makkoli, DOZ sings "Arigatogojaimasu" in various places. This TVCM has become trend on Twitter and Facebook, and the sales of Nikkori Makkoli has increased 5 times more than before.

Credits

Name Position
Takuya Sato Creative Director
Yumi Komoriya Copywriter
Chang Heejin/Asako Takeda Agency Producer
Shigekatsu Ikeda Producer
Mochigome Director
Mochigome/Takeshi Kajiwara Editor
Doz Sound Design/Arrangement
Iemoto/Imagica Post Production
Doz/Arigatougojaimasu Music
Yuji Shimohigoshi Account Manager
Tomomi Ajima/ Planner
Naoki Kasama Director Of Photography
Dna/Imagica EditingCompany
Yosuke Ito/Yoshimi Watanabe Other Credits