Title | ARIGATOGOJAIMASU! |
Brand | EDON JAPAN |
Product / Service | NIKKORI MAKKORI DRINK |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | DAIKO ADVERTISING Tokyo, JAPAN |
Entrant Company: | DAIKO ADVERTISING Tokyo, JAPAN |
Advertising Agency: | DAIKO ADVERTISING Tokyo, JAPAN |
Production Company: | DANCE NOT ACT Tokyo, JAPAN |
Name | Position |
---|---|
Takuya Sato | Creative Director |
Yumi Komoriya | Copywriter |
Chang Heejin/Asako Takeda | Agency Producer |
Shigekatsu Ikeda | Producer |
Mochigome | Director |
Mochigome/Takeshi Kajiwara | Editor |
Doz | Sound Design/Arrangement |
Iemoto/Imagica | Post Production |
Doz/Arigatougojaimasu | Music |
Yuji Shimohigoshi | Account Manager |
Tomomi Ajima/ | Planner |
Naoki Kasama | Director Of Photography |
Dna/Imagica | EditingCompany |
Yosuke Ito/Yoshimi Watanabe | Other Credits |
Since we wanted to expand consumer cognition of Nikkori Makkoli(=literally means "smiling korean traditional liquor" in Japanese)", we have tied up with popular song of "DOZ", korean amateur hiphop artist. The song's name is "Arigatogojaimasu(=literally means "thank you very much" in Japanese in Korean accent)". Since their performance and korean accent were unique, the music video had already played over 1.4 million times on YouTube. In this TVCM, DOZ is disguised as "Nikkori Makkoli" and brings smiles to Japan by delivering Nikkori Makkoli. As Japanese people smile to drink Nikkori Makkoli, DOZ sings "Arigatogojaimasu" in various places. This TVCM has become trend on Twitter and Facebook, and the sales of Nikkori Makkoli has increased 5 times more than before.