Title | BRING IT ON |
Brand | ADIDAS INDIA |
Product / Service | ADIDAS |
Category | A06. Clothing, Footwear & Accessories |
Entrant | 30 SECS OF FAME Mumbai, INDIA |
Entrant Company: | 30 SECS OF FAME Mumbai, INDIA |
Advertising Agency: | TBWA\INDIA Mumbai, INDIA |
Production Company: | 30 SECS OF FAME Mumbai, INDIA |
Name | Position |
---|---|
Rahul Sengupta | Chief Creative Officer |
Rahul Sengupta | Copywriter |
Hriday Dowerah | Agency Producer |
Sunil Shetty | Producer |
Uzer Khan | Director |
Uzer Khan | Editor |
Micu Patel | Sound Design/Arrangement |
Famous Studio | Post Production |
Sebastian Narsing | Animation |
Micu Patel/Ketan Sodha | Music |
Shiv Sethuraman | Account Manager |
Nirmalya Sen | Planner |
Ayananka Bose | Cinematographer |
Famous Studio | EditingCompany |
This commercial made for one of the biggest names in the sportswear business Adidas signifies raw intensity and dedication of professional players ..in this case the various star cricketers from around the world..When the going gets tough and the critics hound him from all corners..A real players rises from the ashes...he goes that extra distance to silence all his critics...He practices and work hard to eradicate all of his weaknesses...Because in professional sports there is no room for mistakes , no void in his head that should feel the pressure...And when all is said and done, all of the sweat and blood glistening on the floor...its time for him to enter the arena to fight all the demons in his head with his head held high...his eyes burning with the golden desire of victory and his heart screaming out from deep within to all who doubted him BRING IT ON....