FAMILY

Silver Spike Campaign

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Campaign
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TitleFAMILY
ClientUNICEF
Product / ServiceUNICEF
CategoryA16. Public Service, Charity & Fund Raising
2 of 3 Campaign
EntrantLOWE INDONESIA Jakarta, INDONESIA
Entrant Company:LOWE INDONESIA Jakarta, INDONESIA
Advertising Agency:LOWE INDONESIA Jakarta, INDONESIA
Production Company:SQUARE BOX CINETECH Jakarta, INDONESIA

Brief Explanation

The ad begins with parents playing in their living room with their daughter. The screen is curved and reflective. As the camera pulls back we notice that we are looking the family from a reflection of an inactive TV screen. The titles show up "see what you can switch on when the screen is off".

Credits

Name Position
Din Sumedi Executive Creative Director
Ferly Novriadi Creative Director
Ferly Novriadi Copywriter
Tania Huiny Art Director
Bimoyadi Soemarmo Agency Producer
Joseph Tan Account Supervisor
Purbo Priyono Producer
Bona Palma Director
Bona Palma/Gene Gallardo Editor
Db System Sound Design/Arrangement
Cinered Indonesia Post Production
Andre Music
Sven Lippold/Tommy Jepang Director Of Photography
Cinered Editing Company
Adi Supriyadi Colourist
Stella Seow Executive Producer
Andre Sound Engineer