FAMILY
Silver Spike Campaign
Campaign
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| Title | FAMILY |
| Brand | UNICEF |
| Product / Service | UNICEF |
| Category | A16. Public Service, Charity & Fund Raising |
| 2 of 3 Campaign | |
| Entrant | LOWE INDONESIA Jakarta, INDONESIA |
| Entrant Company: | LOWE INDONESIA Jakarta, INDONESIA |
| Advertising Agency: | LOWE INDONESIA Jakarta, INDONESIA |
| Production Company: | SQUARE BOX CINETECH Jakarta, INDONESIA |
Credits
| Name | Position |
|---|---|
| Din Sumedi | Executive Creative Director |
| Ferly Novriadi | Creative Director |
| Ferly Novriadi | Copywriter |
| Tania Huiny | Art Director |
| Bimoyadi Soemarmo | Agency Producer |
| Joseph Tan | Account Supervisor |
| Purbo Priyono | Producer |
| Bona Palma | Director |
| Bona Palma/Gene Gallardo | Editor |
| Db System | Sound Design/Arrangement |
| Cinered Indonesia | Post Production |
| Andre | Music |
| Sven Lippold/Tommy Jepang | Director Of Photography |
| Cinered | Editing Company |
| Adi Supriyadi | Colourist |
| Stella Seow | Executive Producer |
| Andre | Sound Engineer |
Brief Explanation
The ad begins with parents playing in their living room with their daughter. The screen is curved and reflective. As the camera pulls back we notice that we are looking the family from a reflection of an inactive TV screen. The titles show up "see what you can switch on when the screen is off".