Title | GOLDRUSH |
Brand | JCB |
Product / Service | CREDIT CARD |
Category | A12. Financial Products & Services |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising Agency: | DENTSU Tokyo, JAPAN |
Production Company: | ROBOT COMMUNICATIONS Tokyo, JAPAN |
Name | Position |
---|---|
Yuya Furukawa/Yoshimitsu Sawamoto | Executive Creative Director |
Yoshimitsu Sawamoto/Kota Tohata/Hirokazu Ueda | Copywriter |
Tadaaki Kanai | Art Director |
Mitsuru Johmei/Shigeno Nakada | Agency Producer |
Kyohei Shirabyoshi | Account Supervisor |
Kunihiko Inoue/Junko Hasuo/Masato Yamauchi | Producer |
Toshiyuki Yagi | Director |
Takaki_kumada | Lighting |
Yoshimitsu Sawamoto/Kota Tohata/Hirokazu Ueda | Planner |
Katsuyoshi Matsuda | Cinematographer |
With the economy having been in a slump for a long time, people just don't seem to be optimistic. To show the fun of spending again, JCB created this humorous commercial with the theme, 'shopping saves the world.'