Title | ALIEN |
Brand | KAPPA CREATE CO. |
Product / Service | KAPPAZUSHI SUSHI RESTAURANT |
Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising Agency: | DENTSU Tokyo, JAPAN |
Production Company: | TYO PRODUCTIONS Tokyo, JAPAN |
Name | Position |
---|---|
Yuji Kano/Masumi Nakazawa | Creative Director |
Masahiro Izuo | Copywriter |
Tomoko Shima | Agency Producer |
Isamu Asahina/Yuki Awatsu | Producer |
Shinji Hamazaki | Director |
Tomohisa Yamazaki | Lighting |
Shigeru Ogawa/Hiroki Takeuchi | Account Manager |
Masahiro Izuo | Planner |
Masafumi Yamaoka | Cinematographer |
The aim was to inform the price down strikingly. We expressed this simple idea by convincing people that it is a surprising big news than any others in a very entertaining way.