| Title | ALIEN |
| Brand | KAPPA CREATE CO. |
| Product / Service | KAPPAZUSHI SUSHI RESTAURANT |
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Production Company: | TYO PRODUCTIONS Tokyo, JAPAN |
| Name | Position |
|---|---|
| Yuji Kano/Masumi Nakazawa | Creative Director |
| Masahiro Izuo | Copywriter |
| Tomoko Shima | Agency Producer |
| Isamu Asahina/Yuki Awatsu | Producer |
| Shinji Hamazaki | Director |
| Tomohisa Yamazaki | Lighting |
| Shigeru Ogawa/Hiroki Takeuchi | Account Manager |
| Masahiro Izuo | Planner |
| Masafumi Yamaoka | Cinematographer |
The aim was to inform the price down strikingly. We expressed this simple idea by convincing people that it is a surprising big news than any others in a very entertaining way.