STRENGTH

TitleSTRENGTH
ClientCHAMPION CERAMIC
Product / ServiceCERAMIC TILES
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantINSPIRE ADVERTISING Taipei, CHINESE TAIPEI
Entrant Company:INSPIRE ADVERTISING Taipei, CHINESE TAIPEI
Advertising Agency:INSPIRE ADVERTISING Taipei, CHINESE TAIPEI
Production Company:DENNIS FILM PRODUCTION Taipei City, CHINESE TAIPEI

Brief Explanation

For the past few years, Taiwan's building materials market smuggled into flooded with low-quality ceramic tiles from mainland China, Southeast Asia. Those cheap ceramic tiles also direct influence on domestic building material brands. As a leading brand of Taiwan’s ceramic, Champion Ceramic expect TV commercial can enhance the brand designation when consumer selects and purchases the ceramic tile.

Credits

Name Position
Edward Tai Executive Creative Director
Edward Tai/Nelson Wang Creative Director
Edward Tai Copywriter
Nelson Wang Art Director
Daphne Yu/Lita Chung Account Supervisor
Chih-Hsiung Wang Advertiser's Supervisor
Chui Chiu Producer
Tai Chuang Director