YAAI (GRANDMA)
Silver Spike Campaign
Campaign
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| Title | YAAI (GRANDMA) |
| Brand | LUB D HOSTEL |
| Product / Service | HOSTEL |
| Category | B01. Internet Film |
| 3 of 3 Campaign | |
| Entrant | CREATIVE SPIKE Bangkok, THAILAND |
| Entrant Company: | CREATIVE SPIKE Bangkok, THAILAND |
| Advertising Agency: | CREATIVE SPIKE Bangkok, THAILAND |
| Production Company: | CHACREE RUJIVIPHAT Bangkok, THAILAND |
Credits
| Name | Position |
|---|---|
| Putthikoon Penwan | Creative Director |
| Bhattara Tanchavalit/Lode Nandhivajrin/Saisin Sinsuk/Wongsakorn Jaihuab | Copywriter |
| Putthikoon Penwan/Charnpanu Suchaxaya | Art Director |
| Chatchai Kunponpitak | Agency Producer |
| Chakkrapong Haesuwannakit | Account Supervisor |
| Chacree Rujiviphat | Director |
| Samuchchai Kriengsukpichit | Editor |
| Apichart Thaweeaphiradeevicha | Cameraman |
| Lode Nandhivajrin/Saisin Sinsuk/Wongsakorn Jaihuab | Planner |
Brief Explanation
A quirky promotion with Thai flavor : 1 Sentence 1 Night Challenge, a ‘Thai Tongue-Twisting Challenge’ allowed the person who could speak fluently and closely enough to the original version in each day to be rewarded a free night stay at Lub d Hostel. We recorded all challenge participants and their clips would be re-edited and broadcasted through popular social networking websites. Either winners or losers of this challenge became our presenters !!