| Title | PERFECT SMILE |
| Brand | McDONALD'S JAPAN |
| Product / Service | CORPORATE MESSAGE |
| Category | A15. Corporate Image |
| Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company: | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Advertising Agency: | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Production Company: | ONION Tokyo, JAPAN |
| Name | Position |
|---|---|
| Tomokatsu Takayama/Tadashi Inoue | Creative Director |
| Toshiji Kimura | Agency Producer |
| Mark Blears/Takayuki Imai/David Offenbach-Abbott | Account Supervisor |
| John Kim | Advertiser's Supervisor |
We expressed the best level hospitality of McDonald’s crews by making a crew as a leading star in the movie. No matter how unwelcomed customers come to the counter, a McDonald's crew offers services with the best smile without showing any embarrassing faces. The film is presented in a pleasant tone and manner like the McDonald's corporate tone.