| Title | HOLD |
| Brand | CHÂTEAU SAINT-ESTÈVE |
| Product / Service | CUVÉE ALTAÏR WINE |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | LEO BURNETT Hong Kong, HONG KONG |
| Entrant Company: | LEO BURNETT Hong Kong, HONG KONG |
| Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
| Production Company: | PHENOMENA Bangkok, THAILAND |
| Name | Position |
|---|---|
| Connie Lo | Executive Creative Director |
| Nutchanun Chiaphanumas | Creative Director |
| Spring Liu/Nutchanun Chiaphanumas | Copywriter |
| Nateepat Jaturonrasmi/Martin Tong | Art Director |
| Isa Wai/Anita Leung | Agency Producer |
| Kennie Chung | Account Supervisor |
| Qun Tao | Advertiser's Supervisor |
| Thammawan Markvichit/Melvin Wong | Producer |
| Surapong Ploensang | Director |
| Duriyin Nadesuwan | Editor |
| Cinedigital | Sound Design/Arrangement |
| Nampol Jarak | Cameraman |
| Karen Peng | Account Manager |
| Phenomena | EditingCompany |
This is the incredible story of a man who, over the months, years and decades, refuses to pee. From a single man to married with kids, until his dying breath, we see him hold it in. Why? Because he once drank Cuvee Altair, a wine so good, you'll want to savour it forever.