| Title | GROW UP, NOT OLD |
| Brand | KIA AUSTRALIA |
| Product / Service | KIA SPORTAGE |
| Category | A08. Cars & Automotive Services |
| Entrant | INNOCEAN WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA |
| Entrant Company: | INNOCEAN WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA |
| Advertising Agency: | INNOCEAN WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA |
| Production Company: | PRODIGY Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Scott Lambert | Creative Director |
| Robin Feiner | Copywriter |
| Guy Collins | Art Director |
| John Lamble | Agency Producer |
| Simon Hornery | Account Supervisor |
| Gerrit Walters | Advertiser's Supervisor |
| Julianne Shelton | Producer |
| Tim Bullock | Director |
| Adam Wills | Editor |
| Frame/Set And Match | Post Production |
| Grandmaster Melle Mel And The Furious Five/The Message | Music |
| Janine Allan | Account Manager |
| Kathy O'connor | Planner |
| Keith Wagstaff | Director Of Photography |
Other than banks, automotive is probably Australia's least creative advertising category. A car ad that is not created using CGI immediately stands out. One that doesn't feature a car sweeping through hills even more so. And a TV commercial that is genuinely funny is highly unusual. Tim Bullock (who also wrote The Comedy Channel's advertising adland comedy :30 Seconds) directed with a deft touch. The ad features cameos from Melle Mel and Scorpio from Grandmaster Flash and the Furious Five as a mild middle aged man pops out for the nappies and relives his youth.