| Title | 100 METER HURDLES |
| Brand | SCG |
| Product / Service | TIGER CEMENT |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | LOWE Bangkok, THAILAND |
| Entrant Company: | LOWE Bangkok, THAILAND |
| Advertising Agency: | LOWE Bangkok, THAILAND |
| Production Company: | MUM FILMS Bangkok, THAILAND |
| Name | Position |
|---|---|
| Pom Chaiyaporn | Chief Creative Officer |
| Piya Churarakpong | Executive Creative Director |
| Thanannop Poonkhlai | Copywriter |
| Porakit Tanwattana | Art Director |
| Chudthai Khumpong | Agency Producer |
| Ladarat Charoenpinijkarn | Account Supervisor |
| Suchaya Pienchob | Advertiser's Supervisor |
| Surayut Sritrakul/Panasiri Kongsamut | Producer |
| Suthon Petchsuwan | Director |
| Songsak Visittipackdeekun | Editor |
| Kulsak Thamsanong | Sound Design/Arrangement |
| The Post Bangkok | Post Production |
| Imagimax | Animation |
| Sarun Chittaropas | Account Manager |
| Dr. Atichart Suntharos | Planner |
| Thanakrit Tiranakul | Director Of Photography |
| Mum Films | EditingCompany |
More than 1,000 masons joined the games and over 5,000 in attendance. Cement applicaiton games become new sports of Thais. Sport news coverage reached 12 millions. 20% sales growth (from 7.6 billion Bath to 9.1 billion Baht)