| Title | HELMET COFFIN |
| Brand | ASIA INJURY PREVENTION FOUNDATION |
| Product / Service | ROAD SAFETY AWARENESS |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | OGILVY & MATHER VIETNAM Ho Chi Minh City, VIETNAM |
| Entrant Company: | OGILVY & MATHER VIETNAM Ho Chi Minh City, VIETNAM |
| Advertising Agency: | OGILVY & MATHER VIETNAM Ho Chi Minh City, VIETNAM |
| Production Company: | FATMAN FILMS Ho Chi Minh City, VIETNAM |
| Name | Position |
|---|---|
| Todd Mccracken | Executive Creative Director |
| Todd Mccracken/Craig Love/Du Tang | Copywriter |
| Todd Mccracken/Bj Galinato | Art Director |
| Lan Huong Nguyen | Agency Producer |
| Gordon Westman/Jimmy Singh/Malcolm Soh | Producer |
| The Colony | Director |
| John Truei | Editor |
| Nylon Studios | Sound Design/Arrangement |
| The Colony | Post Production |
| Thorsten Orth | Account Manager |
| James Brown | Director Of Photography |
It is compulsory for Adults to wear helmets in Vietnam, but not Children. Every year Vietnam suffers 23,000 child-related motorbike fatalities. 75% of these could be avoided if children wore helmets. AIP Foundation wanted to make sure that they got the message loud and clear.