| Title | GAME ON |
| Brand | CATHAY PACIFIC AIRWAYS |
| Product / Service | AIRLINE |
| Category | A10. Sports, Entertainment, Travel & Leisure |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Production Company: | RSA FILMS ASIA Hong Kong, HONG KONG |
| Name | Position |
|---|---|
| Thierry Halbroth | Executive Creative Director |
| Anita Ng (Associate Creative Director) | Creative Director |
| Thierry Halbroth/Don Ellis | Copywriter |
| Kato Tsang | Art Director |
| Ida Man/Chung Yau | Agency Producer |
| Nick Livesey | Director |
| Adrian Brady | Editor |
| Digit Digit | Post Production |
| Billy Idol "rebel Yell" Remixed By Schtung Music | Music |
| Siu Dee | Director Of Photography |
The Hong Kong Sevens is the Super Bowl of Asia and Cathay Pacific is its founding and co-title sponsor. Every year we create a commercial to reinforce Cathay Pacific's commitment to the events. This year we did it by turning real-world air-travel experiences into a winning rugby strategy by pitting real flight attendants aga