| Title | EXTRAORDINARY PURITY |
| Brand | DIAGEO |
| Product / Service | SMIRNOFF |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | JWT SYDNEY, AUSTRALIA |
| Entrant Company: | JWT SYDNEY, AUSTRALIA |
| Advertising Agency: | JWT SYDNEY, AUSTRALIA |
| Production Company: | COLLIDER Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Angus Hennah | Executive Creative Director |
| Simon Armour | Copywriter |
| Blair Kimber | Art Director |
| Renata Barbossa/Gerri Hamill | Agency Producer |
| Jasmin Barnes | Account Supervisor |
| Nic Wrathall/Sam Zalaiskalns | Producer |
| Daniel Askill | Director |
| Tim Royle | Editor |
| Nylon Studio | Sound Design/Arrangement |
| Animal Logic | Post Production |
| Animal Logic | Animation |
| Music Composer: Blair Joscelyn/Music Producer: Karla Henwood | Music |
| Natalie Van Burden | Account Manager |
| Andrew Mccowan | Planner |
| Alex Le Marque | Director Of Photography |
The Smirnoff Pure campaign sees the world’s number one premium vodka teaming up with the world’s number one football team in a visual tribute to Manchester United’s skill and Smirnoff’s purity. The centre piece for the integrated campaign is a 60 second film featuring three star Manchester United players. It is a visual idea that can communicate across 10 Asian markets and will get a whisky drinking region thinking about Smirnoff. The campaign will run online, on television and in press.