| Title | LOSE YOU'RE LICENCE AND YOUR SCREWED |
| Brand | MOTOR ACCIDENT COMMISSION |
| Product / Service | ROAD SAFETY AWARENESS |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | CLEMENGER BBDO ADELAIDE, AUSTRALIA |
| Entrant Company: | CLEMENGER BBDO ADELAIDE, AUSTRALIA |
| Advertising Agency: | CLEMENGER BBDO ADELAIDE, AUSTRALIA |
| Production Company: | JUNGLEBOYS Darlinghurst, AUSTRALIA |
| Name | Position |
|---|---|
| Greg Knagge/Geoff Robertson | Creative Director |
| Amy Weston/Dave Lawson | Copywriter |
| Amy Weston/Dave Lawson | Art Director |
| Holly Horne | Agency Producer |
| Erik De Roos | Account Supervisor |
| Chloe Rickard | Producer |
| Al Morrow | Director |
| Lachlan Milne | Cinematographer |
The new campaign, specifically aimed at Learners and Probationary Licence holders, leverages the insight that young people fear “social death” over physical death itself.