| Title | CHICKEN IN A CUP |
| Brand | FANTASTIC |
| Product / Service | CHICKEN NOODLES |
| Category | A01. Food Products |
| Entrant | CLEMENGER BBDO ADELAIDE, AUSTRALIA |
| Entrant Company: | CLEMENGER BBDO ADELAIDE, AUSTRALIA |
| Advertising Agency: | CLEMENGER BBDO ADELAIDE, AUSTRALIA |
| Production Company: | ANIFEX Adelaide, AUSTRALIA |
| Name | Position |
|---|---|
| Geoff Robertson/Greg Knagge | Creative Director |
| Jordan Hillier/Brenton Canty | Copywriter |
| Jordan Hillier/Brenton Canty | Art Director |
| Hayley Johnson | Agency Producer |
| Erik De Roos | Account Supervisor |
Without doubt Fantastic are the best tasting cup noodles available. To dramatise this we presented a tongue-in-cheek portrayal of a product demonstration. 15 to 18 year old boys were the target and their mums the purchaser. Our job was to engage the boys and let pester-power do the rest. Who could resist the charms of this charismatic chicken?