| Title | STRENGTH |
| Brand | CHAMPION CERAMIC |
| Product / Service | CERAMIC TILES |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
| Entrant Company: | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
| Advertising Agency: | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
| Production Company: | DENNIS FILM PRODUCTION Taipei City, CHINESE TAIPEI |
| Name | Position |
|---|---|
| Edward Tai | Executive Creative Director |
| Edward Tai/Nelson Wang | Creative Director |
| Edward Tai | Copywriter |
| Nelson Wang | Art Director |
| Daphne Yu/Lita Chung | Account Supervisor |
| Chih-Hsiung Wang | Advertiser's Supervisor |
| Chui Chiu | Producer |
| Tai Chuang | Director |
For the past few years, Taiwan's building materials market smuggled into flooded with low-quality ceramic tiles from mainland China, Southeast Asia. Those cheap ceramic tiles also direct influence on domestic building material brands. As a leading brand of Taiwan’s ceramic, Champion Ceramic expect TV commercial can enhance the brand designation when consumer selects and purchases the ceramic tile.