| Title | WORD |
| Brand | VOLKSWAGEN |
| Product / Service | BRAND |
| Category | A08. Cars & Automotive Services |
| Entrant | DDB Sydney, AUSTRALIA |
| Entrant Company: | DDB Sydney, AUSTRALIA |
| Advertising Agency: | DDB Sydney, AUSTRALIA |
| Production Company: | REVOLVER Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Dylan Harrison | Executive Creative Director |
| Grant Mcaloon | Creative Director |
| Steve Wakelam | Copywriter |
| Steve Wakelam | Art Director |
| Claire Seffrin | Agency Producer |
| Michael Ritchie/Pip Smart | Producer |
| Steve Rogers | Director |
| Alexandre De Franceschi | Editor |
| Fin Design | Post Production |
| Patrice Bougouin | Account Manager |
| Nick Andrews | Planner |
| Simon Dugan | Director Of Photography |
| Guillotine | EditingCompany |
The story focuses on captured moments of everyday Australians having an instant of delight or surprise with a Volkswagen. A series of successive scenes showcases for example a mother of a group of friends cheering the towing of a boat, young books enthralled by the acceleration of a Golf R, a dog barking at the car's rear view camera, a bee buzzing against a windshield, children lulled to sleep on a long drive or a driver woken up by the car's fatigue detector to name but a few. In every case we catch a glimpse, a moment. The final scene sees a Volkswagen Golf parking itself. An older man sitting across the street is dumbfounded and exclaims “Well – bleep – me!”