| Title | FAVOURABLE LIE |
| Brand | DIAGEO AUSTRALIA |
| Product / Service | BUNDABERG RUM |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
| Entrant Company: | LEO BURNETT SYDNEY, AUSTRALIA |
| Advertising Agency: | LEO BURNETT SYDNEY, AUSTRALIA |
| Production Company: | THE DIRECTORS BUREAU Hollywood, USA |
| 2nd Production Company: | WALKABOUT FILMS Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Andy Dilallo | Executive Creative Director |
| Tim Green | Creative Director |
| Rob Kleckner | Copywriter |
| Dan Oliva | Art Director |
| Adrian Shapiro | Agency Producer |
| Peter Bosilkovski/Kirsty Reynolds | Account Supervisor |
| Matt Bruhn | Advertiser's Supervisor |
| Gustav Geldenhuys | Producer |
| Mike Maguire | Director |
| Stewart Reeves | Editor |
| Simon Kane @ Song Zu | Sound Design/Arrangement |
| Animal Logic | Post Production |
| Dmitri Golovko @dg Music House | Music |
| Sam Mcgown | Account Manager |
| Warwick Heathwood | Planner |
| The Editors | EditingCompany |
| Production Design: Alexis Ross/Nuke: Jess Burnheim/Nike/Shoot Supervisor: Guido Wolter | Other Credits |
This campaign introduces the founders of Bundaberg Rum, a group of sugar millers from the 1880s. They had the ingenious idea to turn a molasses surplus into rum. Now they inspire other ingenious solutions to serious problems.