| Title | TEH TARIK ORI |
| Brand | F&N DAIRIES |
| Product / Service | SWEETENED CREAM DRINK |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | LOWE & PARTNERS Petaling Jaya, MALAYSIA |
| Entrant Company: | LOWE & PARTNERS Petaling Jaya, MALAYSIA |
| Advertising Agency: | LOWE & PARTNERS Petaling Jaya, MALAYSIA |
| Production Company: | MOJO FILMS Petaling Jaya, MALAYSIA |
| Name | Position |
|---|---|
| Ng Heok Seong | Executive Creative Director |
| Ezra Foo | Copywriter |
| Kevin Sim/Ng Heok Seong | Art Director |
| Noelle Goh | Agency Producer |
| Choo Lee Lee | Account Supervisor |
| Jeremy Zainal | Producer |
| Barney Chua | Director |
| Esham Shahlin | Editor |
| Fuse Asia | Sound Design/Arrangement |
| Asia-Pacific Video Labs | Post Production |
| April Toh | Account Manager |
| Anirban Ganguly | Planner |
| Lim Hon Lun | Director Of Photography |
Teh tarik (‘pulled’ tea) is Malaysia’s most popular beverage, served at local Indian-Muslim restaurants. This spot depicts how a perfect cup of teh tarik should be made using the right techniques and ingredients (such as F&N Sweetened Creamer) as demonstrated by a ‘Mamak’ (Indian Muslim) restaurant owner and his co-workers in their own slang and idiosyncrasies.