Brief Explanation

In Winter 2009, Bangkokians flocked to Heineken Greenspace without stopping at other brand’s beer gardens. How did this happen? Recognizing the deciding factor for Thais when going out as ‘Who will be there?’, we created a social-media booking system that allows you to see who else has booked tables. Users publish booking details onto Facebook where their friends can click through to browse details of the venue and most importantly, a gallery of who’ll be there. The more bookings made, the more people hear and join - resulting in a fully-booked venue throughout every night of its 3 month operation.