UNIQLO LUCKY SWITCH

Grand Prix
ClientUNIQLO
ProductUNIQLO
EntrantDENTSU Tokyo, JAPAN
Type of EntryOnline Advertising
CategoryB02. Consumer Products & Services
TitleUNIQLO LUCKY SWITCH
Product/ServiceUNIQLO
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN

Credits

Brief Explanation

UNIQLO LUCKY SWITCH is a small blog widgets and a bookmarklet. But these can change whole websites into UNIQLO's ad. With this switch, people made UNIQLO's ad 2.8 million times within just one month by themselves.

Credits

Name Company Position
Hiroki Nakamura Dentsu Creative Director/Technical Direcror
Tsubasa Kayasuga Dentsu Art Director
Kohei Kawasaki IMG SRC Art Director
Qanta Shimizu IMG SRC Technical Direcror, Flash Developer
Ryo Tanizaki IMG SRC Designer
Mayuko Kondo IMG SRC Designer
Shinsaku Ogawa Dentsu TEC Agency Producer
Hajime Yakushiji Dentsu Agency Producer
Dentsu TEC Inc./IMG SRC/S2 Factory Production Company
Teruo nakanishi IMG SRC Flash Developer
Taku Ichihara IMG SRC Flash Developer
Hiroyuki Hanai IMG SRC Programmer
Koichi Arakawa IMG SRC Programmer
Yasuhisa Nito Dentsu Copywriter
Kentaro Katsube FAST RETAILING Client Supervisor
Minako Suzuki FAST RETAILING Client Supervisor
Hiroshi Koike Dentsu Interactive Planner
Tatsuhiko Akutsu IMG SRC Project Manager