| Title | EASY SHOPPING |
| Brand | IKEA |
| Product / Service | IKEA |
| Category | A03. Consumer Services |
| Entrant | SAATCHI & SAATCHI Beijing, CHINA |
| Entrant Company: | SAATCHI & SAATCHI Beijing, CHINA |
| Advertising/Web Design Agency: | SAATCHI & SAATCHI Beijing, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Dean Sciole | Saatchi & Saatchi | Executive Creative Director |
| Spens Liu | Saatchi & Saatchi | Interactive Creative Director |
| Liu Di | Saatchi & Saatchi | Digital Planner |
| Ejan Yuan | Saatchi & Saatchi | Digital Producer |
| Daniel Chen | Saatchi & Saatchi | Animation |
| Michelle Jiang | Saatchi & Saatchi | Client Service Director |
| Cheng Nan | Saatchi & Saatchi | Art Director |
| Fiona Zhou | Saatchi & Saatchi | Account Director |
Background: IKEA’s unique shopping experience is very different from any other retail store in China. So IKEA wanted to enhance customer satisfaction by helping people understand IKEA’s concept and buying process before they visited the store. The Solution We created an online game, a Virtual Ikea Mall, to let people experience every aspect of Ikea shopping. We made it fun and entertaining, and we rewarded people with Ikea’s famous ice cream! (Enter the game by clicking the 2nd button on the lower left side of the map)