FUTURE DAILY ON APRIL FOOL

Spike
TitleFUTURE DAILY ON APRIL FOOL
ClientMETRO PUBLISHING HONG KONG LIMITED
Product / ServiceNEWSPAPER
CategoryA03. Consumer Services
EntrantMcCANN WORLDGROUP Hong Kong, HONG KONG
Entrant Company:McCANN WORLDGROUP Hong Kong, HONG KONG
Advertising/Web Design Agency:McCANN WORLDGROUP Hong Kong, HONG KONG

Credits

Brief Explanation

Hong Kong is facing increasing threats to press freedom. So when Metro Daily came to us for an ad campaign, we convinced them of their duty to do something more important, together. We wanted to alarm people the alarming decline of freedom of speech, and provide a way and call for people to speak freely again without the fear of getting into trouble. The Internet is now the only channel where people can still express themselves freely. Our strategy is to find a way to cleverly channel the honest voices from online to the traditional media to effectively alarm people of the threats to press freedom.

Credits

Name Company Position
Spencer Wong, Nick Lim McCann Worldgroup (Hong Kong) Executive Creative Director
Joseph Mok, Law Chi Hang McCann Worldgroup (Hong Kong) Creative Director
Stanley Wong Thought Starter
Joseph Mok, Gary Lam McCann Worldgroup (Hong Kong) Art Director
Law Chi Hang, April Fang, Spring Liu McCann Worldgroup (Hong Kong) Copywriter
Zoe Kuo McCann Worldgroup (Hong Kong) Interactive Content Director
Jeff Lee, Jeff Wong Metro Publishing Hong Kong Ltd. Publication Editor
Henry Chu pill & pillow Technical Director
Keat Mok, Anna Tsang pill & pillow Production Programmer
James Chan, Eddy Cheung Surreal Digital Imaging Ltd. / In Between Photo retoucher
Marco Chow, Dick Chang Wow production / D-shot Photographer
Yen Lee, Winson Wong, Chris Tam McCann Worldgroup (Hong Kong) Account Service
Penelope Yau McCann Worldgroup (Hong Kong) Integrated Communication Planner
Paul Swee Studio 13 Editor