REAL-LIFE BETTING

Spike
TitleREAL-LIFE BETTING
ClientDIM SUM TV
Product / ServiceTELEVISION
CategoryA03. Consumer Services
EntrantMcCANN WORLDGROUP Hong Kong, HONG KONG
Entrant Company:McCANN WORLDGROUP Hong Kong, HONG KONG
Advertising/Web Design Agency:McCANN WORLDGROUP Hong Kong, HONG KONG

Credits

Brief Explanation

Our task was to pull people back from the computer screen to watch Dim Sum TV's latest Macau travel series. Macau, famous as the Vegas of the East. To capture its iconic love of gambling, we created a virtual casino like no other, where people could place REAL-LIFE bets on everything. Ever imagined betting on the Slovenia traffic via a live IP cam? Or the sex of Mary's foetus in China? We had dozens of instant and long-term betting games to keep site visitors constantly entertained. Place your bets now, and we'd notify you by email the results and the tokens you earned together with a promotional message of our TV program. At the height of betting fever, we shut down the casino and informed our audience the launch of our TV series on that day. We successfully got people interested in Macau, and pulled them back to see our program as well.

Credits

Name Company Position
Spencer Wong, Nick Lim McCann Worldgroup (Hong Kong) Executive Creative Director
Quentin Yeong, Mark Kong McCann Worldgroup (Hong Kong) Creative Director
Mark Kong McCann Worldgroup (Hong Kong) Copywriter
Zoe Kuo, Kitty Tang McCann Worldgroup (Hong Kong) Interactive Designers
Elvis Lo Programmer
Paul Swee Studio 13 Editor