|Title||SAMSUNG MARINE- KOI POND|
|Product / Service||SAMSUNG MOBILE|
|Category||B02. Consumer Products & Services|
|Entrant||HUNGAMA DIGITAL MEDIA ENTERTAINMENT Mumbai, INDIA|
|Entrant Company:||HUNGAMA DIGITAL MEDIA ENTERTAINMENT Mumbai, INDIA|
|Advertising/Web Design Agency:||HUNGAMA DIGITAL MEDIA ENTERTAINMENT Mumbai, INDIA|
The digital agency created two banner innovations that showcased the brand’s key features. this particular banner was created to communicate the product's water-resistance. The Samsung Marine Koi Pondbanner was a splashing success with users. An innovative touch sensitive banner that effectively captured the mobile’s salient selling point - water resistant nature. The Marine is shown underwater even as fish flit past. The user can move his cursor on the banner to create water ripples and the realistic feel is further enhanced with the fish darting off at the disturbance.