| Title | CHEER MATE |
| Brand | LG ELECTRONICS THAILAND |
| Product / Service | LG CORPORATE |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
| Entrant Company: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
| Advertising/Web Design Agency: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
Credits | |
| Name | Company | Position |
|---|---|---|
| Martin Lee | McCann Worldgroup (Thailand) Ltd. | Chief Creative Officer |
| Saharath Sawadatikom | McCann Worldgroup (Thailand) Ltd. | Executive Creative Director |
| Keatnapin Sobhinnon | McCann Worldgroup (Thailand) Ltd. | Senior Art Director |
| Prayer Trairatvorakul | McCann Worldgroup (Thailand) Ltd. | Copy Writer |
| Wichian Yungmeesuk | McCann Worldgroup (Thailand) Ltd. | Technical Consultant |
| Prapat Tungsomboon | McCann Worldgroup (Thailand) Ltd. | Flash programmer |
| Chawana Praesrisakul | McCann Worldgroup (Thailand) Ltd. | Digital strategic planning director |
| Peerunthron Chaisrirattanakul | McCann Worldgroup (Thailand) Ltd. | Account Manager |
| Nutcha Mauthorn | McCann Worldgroup (Thailand) Ltd. | Account Executive |
| Kittikoon Thaomor | McCann Worldgroup (Thailand) Ltd. | Flash Programmer |
Because World Cup is in South Africa this year, it means the matches are broadcasted at night in Asia. The last match of the day can start as late as 1:30 AM. Naturally, staying up for the matches can get difficult. And those who watch the matches are sleepy and tired the next day. Cheer mate, a screensaver that helps football fan stay awake at work or even at night while waiting for the next match.