| Title | THIS BANNER CHANGES EVERYDAY |
| Brand | LG ELECTRONICS THAILAND |
| Product / Service | LG TV |
| Category | B02. Consumer Products & Services |
| Entrant | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
| Entrant Company: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
| Advertising/Web Design Agency: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
Credits | |
| Name | Company | Position |
|---|---|---|
| Martin Lee | McCann Worldgroup (Thailand) Ltd. | Chief Creative Officer |
| Saharath Sawadatikom | McCann Worldgroup (Thailand) Ltd. | Executive Creative Director |
| Keatnapin Sobhinnon | McCann Worldgroup (Thailand) Ltd. | Senior Art Director |
| Prayer Trairatvorakul | McCann Worldgroup (Thailand) Ltd. | Copy Writer |
| Wichian Yungmeesuk | McCann Worldgroup (Thailand) Ltd. | Technical Consultant |
| Prapat Tungsomboon | McCann Worldgroup (Thailand) Ltd. | Flash programmer |
| Chawana Praesrisakul | McCann Worldgroup (Thailand) Ltd. | Digital strategic planning director |
| Peerunthron Chaisrirattanakul | McCann Worldgroup (Thailand) Ltd. | Account Manager |
| Nutcha Mauthorn | McCann Worldgroup (Thailand) Ltd. | Account Executive |
| Kittikoon Thaomor | McCann Worldgroup (Thailand) Ltd. | Flash Programmer |
LG latched onto the World Cup fever, offering consumers the chance to watch football on our new Full-LED TVs free. Consumers were invited to choose any TV they saw on the banner, entering them into a daily lucky draw for that specific TV. One winner was drawn per TV and if the TV was drawn, it would disappear from the banner the next day. Winners were announced daily and the TVs delivered to their homes so that they could enjoy watching the World Cup on it.