ONE EMAIL ONE TREE

Spike
TitleONE EMAIL ONE TREE
ClientLG ELECTRONICS (THAILAND)
Product / ServiceLG CORPORATE
CategoryA01. Corporate Information
EntrantMcCANN WORLDGROUP THAILAND Bangkok, THAILAND
Entrant Company:McCANN WORLDGROUP THAILAND Bangkok, THAILAND
Advertising/Web Design Agency:McCANN WORLDGROUP THAILAND Bangkok, THAILAND

Credits

Brief Explanation

LG is a green company that is committed to the environment. Apart from developing and releasing environmentally-friendly products. In 2010, LG will also plant one tree for each consumer. Planting a tree is regular practice for many campaigns but this time is different. Welcome to 'One Email, One Tree' website, where consumers can select their tree's location, name their tree and watch it grow in real-time via online live broadcast 24/7 from a real world location. The live broadcast was fed directly from the reservation farm and displayed live online.

Credits

Name Company Position
Martin Lee McCann Worldgroup (Thailand) Ltd. Chief Creative Officer
Saharath Sawadatikom McCann Worldgroup (Thailand) Ltd. Executive Creative Director
Chutima Sriaranyakul McCann Worldgroup (Thailand) Ltd. Senior Art Director
Jariya Somboontum McCann Worldgroup (Thailand) Ltd. Senior Copy Writer
Prayer Trairatvorakul McCann Worldgroup (Thailand) Ltd. Copy writer
Wichian Yungmeesuk McCann Worldgroup (Thailand) Ltd. Technology Consultant
Kongsak Pongsuradate McCann Worldgroup (Thailand) Ltd. Flash Programmer
Chawana Praesrisakul McCann Worldgroup (Thailand) Ltd. Digital Strategic Planning Director
Peerunthron Chaisrirattanakul McCann Worldgroup (Thailand) Ltd. Account Manager
Nutcha Mauthorn McCann Worldgroup (Thailand) Ltd. Account Executive
Kittikoon Thaomor McCann Worldgroup (Thailand) Ltd. Flash Programmer