CHUPA CHUPS, CHUCK'S CUP 2010

Spike
TitleCHUPA CHUPS, CHUCK'S CUP 2010
ClientPERFETTI VAN MELLE
Product / ServiceLOLLIPOP
CategoryA02. Consumer Products
EntrantBBH ASIA PAC Singapore, SINGAPORE
Entrant Company:BBH ASIA PAC Singapore, SINGAPORE
Advertising/Web Design Agency:BBH ASIA PAC Singapore, SINGAPORE

Credits

Brief Explanation

Chupa Chups wanted to leverage on World Cup fever to increase their brand presence in football-loving countries. However, they didn't want to spend the millions needed to become an official World Cup sponsor. Football is a game where you need strength, stamina and no small amount of skill. We wanted to do the opposite: create something anyone from anywhere could take part in, while at the same time staying true to the Chupa Chups motto of a 'Life Less Serious'. So we thought: why not create our own 'less serious' version of the World Cup, fronted by Chupa Chups's enigmatic mascot Chuck? Thus, Chuck's Cup 2010 was born. A worldwide tournament where all you had to do to represent your country was sit down, log on, and... look at a teacup that belonged to Chuck. A game anyone, anywhere with internet access could take part in. Visit site.

Credits

Name Company Position
Steve Elrick BBH Asia Pac Regional ECD
Shawn Loo BBH Asia Pac Creative Director
Ashidiq Ghazali BBH Asia Pac Creative Director
Arh Chun Ngai BBH Asia Pac Art Director
Keith Kwek BBH Asia Pac Copywriter
Noel Chan BBH Asia Pac Developer
Eugenie Yeo BBH Asia Pac Account Director
Prema Techinamurthi BBH Asia Pac Account Executive
Amy Wong BBH Asia Pac Agency Producer
Shaun Lee BBH Asia Pac Agency Producer +
Conceptlane Backend Developer
Freeflow Video Production House
AMX Audiophiles Sound Effects
Sam Tan Boomerang Photographer
Edward Ng BBH Asia Pac Designer
Peter Chee BBH Asia Pac Head of Print