| Title | LEVI'S SPARKLE STUDIO |
| Brand | LEVI'S STRAUSS ASIA PACIFIC |
| Product / Service | JEANS |
| Category | A02. Consumer Products |
| Entrant | BBH ASIA PAC Singapore, SINGAPORE |
| Entrant Company: | BBH ASIA PAC Singapore, SINGAPORE |
| Advertising/Web Design Agency: | BBH ASIA PAC Singapore, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Steve Elrick | BBH Asia Pac | Regional ECD |
| Shawn Loo | BBH Asia Pac | Creative Director |
| Noel Yeo | BBH Asia Pac | Creative Director |
| Ari Widjanarko | Art Director | |
| Jade Tomlin | BBH Asia Pac | Art Director |
| Daniel Foo | BBH Asia Pac | Copywriter |
| Sophina Smith | BBH Asia Pac | Account Director |
| Joanna Yeo | BBH Asia Pac | Account Manager |
| Harie Herman | BBH Asia Pac | Agency's Producer |
| Shaun Lee | BBH Asia Pac | Agency's Producer |
| FreeFlow | Production House | |
| Ros | Director | |
| Terence Chan | AMX Audiophiles | SFX |
| Noel Chan | BBH Asia Pac | Programmer |
| Ben Ho | Programmer |
Campaign objective In spring 2010, Levi’s® Lady Style released a line of jeans, lightly embellished with diamantes. How did we sell these jeans to the glamorous Levi’s® Ladies? Execution We made them sparkle by creating a webcam game that put players through the paces of their own glamorous fashion shoot. To top off the experience, we even supplied them with their very own model composition card to keep or share with friends.