| Title | COKE TIMBANG FRENZY |
| Brand | COKE MALAYSIA |
| Product / Service | WORLD CUP TROPHY TOUR |
| Category | C03. Other Digital Channels |
| Entrant | ARACHNID Petaling Jaya, MALAYSIA |
| Entrant Company: | ARACHNID Petaling Jaya, MALAYSIA |
| Advertising/Web Design Agency: | ARACHNID Petaling Jaya, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Chin Weng Keong | Arachnid Sdn Bhd | Creative Director |
| Brian Leong | Arachnid Sdn Bhd | Creative Head |
| Justine Lee | Arachnid Sdn Bhd | Copywriter |
| Look Chee Heng | Arachnid Sdn Bhd | Designer |
| Leong Teik Fei | Arachnid Sdn Bhd | Programmer |
| Sue-Ann Chan | Arachnid Sdn Bhd | Account Manager |
| Dawn Yee | Arachnid Sdn Bhd | Account Executive |
The Malaysian leg of the Coke-sponsored World Cup Trophy World Tour was a huge 1-day event where Coke had to stand out from scores of co-sponsors. Our solution: a 2-player, football-themed video-immersion game where players' bodies were the interfaces. The highly-memorable game attracted players from all walks of life, and was in play non-stop throughout the 12-hour event. Coke stood out as the main sponsor, and reclaimed a stronger connection with football than ever. Though built completely in-house from scratch, at a fraction of major developers’ budgets, it still rivals any modern human-interface console.