| Title | CRAFTSMANSHEEP |
| Brand | P.J. COLLEGE OF ART & DESIGN |
| Product / Service | COLLEGE ART COURSE |
| Category | A03. Consumer Services |
| Entrant | ARACHNID Petaling Jaya, MALAYSIA |
| Entrant Company: | ARACHNID Petaling Jaya, MALAYSIA |
| Advertising/Web Design Agency: | ARACHNID Petaling Jaya, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Chin Weng Keong | Arachnid Sdn Bhd | Creative Director |
| Wong Hean Meng | Arachnid Sdn Bhd | Creative Head |
| Justine Lee | Arachnid Sdn Bhd | Copywriter |
| Look Chee Heng, Henry Lee | Arachnid Sdn Bhd | Designers |
| Leong Teik Fei | Arachnid Sdn Bhd | Programmer |
| Sue-Ann Chan | Arachnid Sdn Bhd | Account Manager |
| Aalissa Yap | Arachnid Sdn Bhd | Account Executive |
PJ College of Art and Design operates smaller-than-average classes with more personalised nurturing so good talent has a better chance of standing out from the herd. Its new recruitment campaign is a quirky, participative, viral website, offering scholarships to prospective students who design a sheep (our symbol of conformity) that stands out in a virtual meadow of other sheep - much like how their portfolios must stand out when job-hunting. The visual and copy play on the site also serve to inspire students on how creativity can transform something as seemingly mundane as sheep into something out of this world.