| Title | HSBC eSTATEMENT |
| Brand | THE HONGKONG AND SHANGHAI BANKING CORPORATION LIMITED |
| Product / Service | HSBC |
| Category | D01. Digitally Led Integrated Campaign |
| Entrant | MINDSHARE Hong Kong, HONG KONG |
| Entrant Company: | MINDSHARE Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | MINDSHARE Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Eddie Ngan | Mindshare Hong Kong | Partner, Invention-Digital |
| Alex Lee | Mindshare Hong Kong | Director, Invention-Digital |
| Becky Lai | Mindshare Hong Kong | Manager, Invention |
| Doris Kuok | Mindshare Hong Kong | Partner, Invention |
HSBC eStatement campaign successfully leverage on environment urgency to create dialogue with customers. Campaign not only turn an engaging UGC platform into an advertising channel, and also invite media partners & audience to be part of campaign in creating their green message. Prompt for action in every touch point, while audiences are engaging at perfect state of mind. This campaign potentially interacts with 60% of Hong Kong population. Heavy usage on social media platform included unbranded viral email, Facebook, Twitter, YouTube, as well as TV screens on buses and at Pacific Coffee and McDonald’s outlets.