| Title | HSBC CREDIT CARD IPHONE APPLICATION |
| Brand | THE HONGKONG AND SHANGHAI BANKING CORPORATION LIMITED |
| Product / Service | HSBC CREDIT CARD |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | MINDSHARE Hong Kong, HONG KONG |
| Entrant Company: | MINDSHARE Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | MINDSHARE Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Eddie Ngan | Mindshare Hong Kong | Partner, Invention-Digital |
| Teddy Low | Mindshare Hong Kong | Manager, Invention-Digital |
A HSBC Merchant Offer Search Engine in pocket! HSBC merchant offers are listed clearly at fingertips on the move. With the application installed, users can search any merchants with HSBC card offers nearby, via the GPS function in iphone. Card offers are highlighted in the application and by showing the coupon in the application, HSBC card holders can instantly enjoy the offer/discount. Built-in Google Map function allows users to locate the merchant location. Furthermore, we are the 1st advertiser in the market that employs Augmented Reality technology to enhance convenience in locating the merchant, and provide a unique user experience.