| Title | EKSISMETER |
| Brand | NOKIA INDONESIA |
| Product / Service | NOKIA C3 |
| Category | D01. Digitally Led Integrated Campaign |
| Entrant | WUNDERMAN Jakarta, INDONESIA |
| Entrant Company: | WUNDERMAN Jakarta, INDONESIA |
| Advertising/Web Design Agency: | WUNDERMAN Jakarta, INDONESIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Rahadian N. Agung | Wunderman Indonesia | Digital Strategist |
| Miranti Daniar | Wunderman Indonesia | Interactive Account Manager |
| Hadiansyah Sangadji | Wunderman Indonesia | Art Director |
| Ayumurti Bulandini | Wunderman Indonesia | Copywriter |
| Ardy Muswardi | Wunderman Indonesia | Digital Producer |
Indonesia was the 1st country in the world to launch Nokia C3, the social media device positioned as the best social networking phone.Main target audience is youth & our challenge was to make this proposition appealing.Indonesian youth are avid social networkers (Facebook,Twitter,chat).Being connected to their friends & being popular is a fundamental need for them.Nokia C3 Eksismeter was created to measure how popular a person within the social media scene (based on Facebook & Twitter number of friends/followers + how active/engaged participants are).Participants able to display "popularity badges" on their Facebook & Twitter accounts.In 10 weeks results were outstanding with 230,177 unique visitors & 30,752 registrations.