| Title | USED MOBILE - SAVED PAPER |
| Brand | IDEA CELLULAR LIMITED |
| Product / Service | TELECOM |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | GROUP M INDIA New Delhi, INDIA |
| Entrant Company: | GROUP M INDIA New Delhi, INDIA |
| Advertising/Web Design Agency: | GROUP M INDIA New Delhi, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Nikunj Mahajan | Mindshare | Business Manager |
| Sunando Banerjee | Mindshare | Business Director |
Idea Cellular is India's Leading Mobile Network Operator with more that 68 Million mobile subscribers. Idea launched their marketing campaign with the theme of Use Mobile-Save Paper. The challenge was to bring the proposition alive by making people live it and experience how mobile phones can replace paper in the users' daily lives without creating any inconvenience to them. We created mobile application that replaced the paper menus & bills in Coffee Shops. M-tickets replaced paper tickets in Cinemas & SMS tickets replaced paper receipts on Toll Bridges.