COMB

Spike
TitleCOMB
ClientPROCTER & GAMBLE
Product / ServicePANTENE
CategoryB02. Consumer Products & Services
EntrantGREY HONG KONG, HONG KONG
Entrant Company:GREY HONG KONG, HONG KONG
Advertising/Web Design Agency:GREY HONG KONG, HONG KONG

Credits

Brief Explanation

Background: To advertise on Pantene’s Shampoo’s smoothening benefit. Solution: A comb is placed on top of a quasi article telling “women’s rough situations”. Upon clicking, the comb will fall down vertically, and transform the horizontal copy lines into vertical ones at ease. And directs viewer to Pantene’s home. Result: The banner ad was placed in she.com for only one week. Over 70% of the respondents in an effectiveness interview reflected the ad as refreshing and intrigued by its special placement in “ Social “sector instead of “Beauty” Sector.

Credits

Name Company Position
Keith Ho Grey Hong Kong Executive Creative Director
Alexandre Koch Grey Hong Kong Executive Creative Director (P&G)
Helen Sze Grey Hong Kong Creative Director
Andrea Khou Grey Hong Kong Creative Director
Jason Luo Grey Hong Kong Senior Copywriter
Alvin Sin Grey Hong Kong Assistant Art Director
Peter Biven Grey Hong Kong Regional Business Director
Carrie Tang Grey Hong Kong Associate Account Director