| Title | TROPICANA SUNNY FARMVILLE |
| Brand | TROPICANA |
| Product / Service | FRUIT JUICE |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | IM 20 INTERACTIVE Beijing, CHINA |
| Entrant Company: | IM 20 INTERACTIVE Beijing, CHINA |
| Advertising/Web Design Agency: | IM 20 INTERACTIVE Beijing, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Cherry Song | IM 20 InterActive | Group Acount Service Director |
| Wenping Zhou | IM 20 InterActive | Production Director |
| Xiaohuan Wang | IM 20 InterActive | Creative Director |
| Dayong Gao | IM 20 InterActive | CTO |
| Sunshine Yuan | IM 20 InterActive | InterActive Creative Director |
Upon its launch in China market in 2010, Tropicana decided to focus 100% of its digital effort on SNS social games (APP) and created it’s first ever “Tropicana Sunny Farmville” worldwide to drive brand awareness and consumer engagement. In this social game, it allows Tropicana to highlight the brand’s uniqueness on “Fresh” “Fun” and “Choices.” Consumers are now become its advocates and start to grow Tropicana’s fruits, create fruit fireworks, to experience Tropicana’s processing center and even interact with brand endorsed celebrities. Through its unique brand engagement model and partnership with RenRen, China’s leading social networks, Tropicana Sunny Farmville has exceeded over 11 million active players in 20 weeks and became the most popular branded APP in China.