| Title | NOKIA REDEFINES THE WAY MOBILE PHONES ARE SOLD! |
| Brand | NOKIA INDIA PVT.LTD |
| Product / Service | TELECOM |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | GROUP M INDIA New Delhi, INDIA |
| Entrant Company: | GROUP M INDIA New Delhi, INDIA |
| Advertising/Web Design Agency: | GROUP M INDIA New Delhi, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Mr.Vinod Thandani | Group M,Interaction | Regional Mobile Director - India & South Asia |
| Ms.Anisha Iyer | Group M,,Interaction | Business Director |
CHALLENGE Increase music & touch category market share with the new 5800XpressMusic launch beating the Sony Ericsson’s & Apple’s STRATEGY • Customized communication based on the handset the user is using presently with a compelling attribute asking him to switch to the new Nokia • A Sony Ericsson guy when browsing the internet would see the message as “Experience better music quality. Switch to the new Nokia 5800 XpressMusic” – to beat Sony Ericsson’s music category market share & so on for the rest RESULTS 60,000 units were sold within the first 3 weeks of the campaign & personalization improved the lead to sale ratio from 5% to 12%.58% reduction in acquisition cost, savings of Over INR 3 crores.