Brief Explanation

What we are doing is at the forefront of industry technology, the first in the world to create a multi-use interactive platform to reach two audiences. We created a web-site for Elle that included: 1. All Elle's content 2. Uploaded content from its readers 3. A virtual showroom for Elle's brand partners. All the content can be downloaded into consumers' mobile phones. Consumers can purchase directly from the showroom, so Elle becomes a storefront for its brands. Consumers can also download an item (barcode) into their mobile phone and take it to a brand outlet.