| Title | GOOD LUCK/GOOD QUITTING |
| Brand | PFIZER HONG KONG |
| Product / Service | CHAMPIX |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | TRIBAL DDB HONG KONG, HONG KONG |
| Entrant Company: | TRIBAL DDB HONG KONG, HONG KONG |
| Advertising/Web Design Agency: | TRIBAL DDB HONG KONG, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Tim Cheng | Tribal DDB hong Kong | Executive Creative Director |
| Jamal Hamidi | Tribal DDB hong Kong | Creative Director/Copywriter |
| Tammy Foo | Tribal DDB hong Kong | Copywriter |
| Dido Chow | Tribal DDB hong Kong | Art Director |
| Gary lLaw | Tribal DDB hong Kong | Designer |
| Ringo Fai | Tribal DDB hong Kong | Account Manager |
| Dickson Mok | Tribal DDB hong Kong | Account Director |
| Eric Phu | Tribal DDB hong Kong | Strategist/managing Director |
People start smoking because of their peers. What if we could get them to stop for the same reason? Every anti-smoking campaign talks to smokers. To support Pfizer’s smoking cessation program, we decided to talk to the people around them. We created a platform so that Facebook users could band together and create their own individually targeted anti-smoking movement, aimed at one single, individual, smoker friend.