CANOSCANOGRAPHY

TitleCANOSCANOGRAPHY
BrandCANON MARKETING PHILIPPINES
Product / ServiceCANOSCAN DIGITAL SCANNERS
CategoryC01. Viral & Email Marketing
EntrantDENTSU INDIO Makati City, THE PHILIPPINES
Entrant Company:DENTSU INDIO Makati City, THE PHILIPPINES
Advertising/Web Design Agency:DENTSU INDIO Makati City, THE PHILIPPINES

Credits

Credits

Name Company Position
Randy Tiempo DentsuINDIO Creative Director
Kulas Abrenilla DentsuINDIO Art Director
Sacha Carlos DentsuINDIO Copywriter
Nate Legaspi DentsuINDIO Artist
Wham Bacabac DentsuINDIO Artist
Raizel Go DentsuINDIO Artist
Chino Jose DentsuINDIO Copywriter
Ryder Aquino DentsuINDIO Art Director
Cloe Españo DentsuINDIO Senior Account Manager
Karla Guiang DentsuINDIO Account Manager
Gen Wang-Lizares DentsuINDIO Client Service Director
Jojo Tanjuatco DentsuINDIO Business Development Director
Anthony Valentino DentsuINDIO Interactive Producer

Brief Explanation

It’s a challenge to stir interest in scanners when everyone sees them as boring and mundane. So instead of telling people to scan their business forms and old photos, why not introduce a new form of art where people can express their creativity through the use of Canon scanners? Enter CanoScanography, which changed the rules of how a scanner is used by inviting people to join monthly online contests where they can create artworks by scanning everyday objects and turning them into masterpieces. The CanoScanography Facebook-page gave a creative and fun twist to both art and office equipment.