Title | SUMMER10 GRAND SLAM POLO CAMPAIGN |
Brand | NIKE SPORTS (CHINA) |
Product / Service | SPORTS APPAREL |
Category | C02. Interactive Tools & Applications, including mobile advertising |
Entrant | WIEDEN+KENNEDY SHANGHAI, CHINA |
Entrant Company: | WIEDEN+KENNEDY SHANGHAI, CHINA |
Advertising/Web Design Agency: | WIEDEN+KENNEDY SHANGHAI, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Gino Woo | Wieden + Kennedy Shanghai | Creative Director |
Roberto Danino | Wieden + Kennedy Shanghai | Copywriter |
Jennifer Chien | Wieden + Kennedy Shanghai | Producer |
Adrian Lai | Wieden + Kennedy Shanghai | Producer |
Jason Wang | Wieden + Kennedy Shanghai | Account |
Susie Ni | Wieden + Kennedy Shanghai | Account |
Xiuhong Zhao | Wieden + Kennedy Shanghai | Producer |
Elephant Xiang | Wieden + Kennedy Shanghai | Designer |
Morris Lee | Wieden + Kennedy Shanghai | Designer |
Ling Meng | Wieden + Kennedy Shanghai | Designer |
Cook Xu | Wieden + Kennedy Shanghai | Copywriter |
Jeff Yan | Wieden + Kennedy Shanghai | Flash Developer |
Francis Lam | Wieden + Kennedy Shanghai | Creative Technologist |
Yang Mo | Wieden + Kennedy Shanghai | Designer |
Gavin Lum | Wieden + Kennedy Shanghai | Account |
Jackie Liang | Wieden + Kennedy Shanghai | Traffic |
Radio Wong | Wieden + Kennedy Shanghai | Designer |
The "Bleed your Colors" campaign aimed to successfully launch the Nike GS Polo, encouraging Chinese fans to express their football passion during World Cup 2010. Customisation and self-expression, were key insights that lead to the development of an online tool that allowed our audience to fully customize their own online polos in support of their favorite teams. A collaboration with 4 Chinese artists resulted in a range of unique football inspired design elements that was built into our tool, hosted on a Nike online community. The campaign resulted in 110,000 people used the app, and 3000 designs created and shared.