WHEN CUSTOMERS BECOME INVENTORY TRACKERS

Short List
TitleWHEN CUSTOMERS BECOME INVENTORY TRACKERS
ClientPARLE AGRO
Product / ServiceHIPPO BAKED MUNCHIES
CategoryC01. Viral & Email Marketing
EntrantCREATIVELAND ASIA Mumbai , INDIA
Entrant Company:CREATIVELAND ASIA Mumbai, INDIA
Advertising/Web Design Agency:CREATIVELAND ASIA Mumbai, INDIA

Credits

Brief Explanation

Unexpected sales put pressure on Hippo Baked Munchies' new efficient Sales & Distribution network. Stocks were drying up in stores by the hour. It was challenging to track and re-stock the empty stores as quickly. Especially as 92% of the Indian snack market is still unorganized retail. Hippo used Twitter to act as an inventory tracking interface. Hippo got his followers on Twitter to send him a tweet whenever they were unable to find Hippo packs at a store. A core cell was set up to disburse this information to the respective sales teams who restocked the store within hours.

Credits

Name Company Position
Sajan Raj Kurup Creativeland Asia Chairman & Chief Creative Officer
Vikram Gaikwad Creativeland Asia Executive Creative Director
Anu Joseph Creativeland Asia Creative Director
Huzefa Kapadia Creativeland Asia Sr. Writer
Vinit Bharucha Creativeland Asia Writer
Jay Gala Creativeland Asia Account Supervisor
Anjali Khanchandani Creativeland Asia Account Executive
Bryan Elijah Creativeland Asia Art Director